How Much Content is Enough?

Is there a limit for how much content you should have in your website? If this question seems silly to you it could be that you already know a great deal about SEO or that, in fact, you have missed some crucial points. That content is the key to visitors seems to be understood by most website owners. Time and effort is still put into the design and quality of the site but without the content Google and other search engines will not pick up on your message.

Quantity or Quality
You know that you need to add content to be recognized by Google but does more content equal a better rank with the search engines? The answer to this is both yes and no. If you add high quality content which is original, it will help your status with the search engines but you must work methodically and focused. If you have to choose between 50 re-written PLR articles and 10 original compositions the latter is a better choice. Not only will the content drive visitors from the search engines to your site, they will also stay, thanks to the quality of the content. Remember that the content you add to your site will tell people about you and your business. Before you start filling your site with content you need to decide about the type of message you want to give over. When people feel that a red thread runs through all of your articles they will take you more serious and also understand what you are trying to say. Stick to this method and any additional content will only be a good investment for a strong and convincing site.

New Rules from Google
Google loves quality and continues to refine its algorithms to ensure that people who search for specific information get what they are looking for. To avoid low quality, Google has made new rules and techniques to penalize sites with content that is copied from already existing material. It has been very common for sites to expand quickly by adding this type of content which is basically just a poorer version of something that is already online.
Now Google can detect this type of content and makes sure that it comes up lower in the results than real hand-made material. Google continues to develop their techniques for detecting the “real stuff” and the consequence of this is that a site with lots of original content will be rewarded by a great page rank.

Steady Grow
By now it should be clear that there is no such thing as “enough” when it comes to quality content. The more you add to your site, the better. However, a word of caution is in place here. If you add too much content at once Google will suspect spam and you risk getting penalized by a lower page rank. The key to success lies in a steady grow where you add little by little. This kind of growth is very productive and will only increase your credibility with the search engines and visitors.

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