How Relevant is Your Content to Your Target Audience?

Your website has been available for many years and you probably updated the look and design more than once but did you stop to analyze the content? If you don’t have a website for your business it is almost as if it doesn’t exist. No one uses the Yellow Pages anymore, except for the version online! The thing to understand is that if your content isn’t relevant enough to your target audience you might as well stop paying the annual server fee and go back to the traditional Yellow Pages.

The Basics
Every website must have the obvious information like information about how to contact you and where you are located. Once people come to your site and learn more about your services they might want to give you a call right away. Consider how they will find your contact details and discuss with your web designer how to make the information easily available from all points of your site. Before you start answering questions about your area of business you need to answer the most basic queries about who you are and why you do what you do.

Questions and Answers
The best content online is the type that answers questions. People go to Google and other search engines to learn more and get the answers that they are looking for. If you have a carpet cleaning business you can drive a lot of new visitors by answering the questions they have about cleaning carpets. Don’t expect them to ask you about professional cleaning. It will be more typical for people to desperately try to find out what to do with a red wine stain or animal urine on a living room carpet. They might be able to handle this stain by themselves but you won’t lose out by showing them how.

Now What?
The best content online is the type that answers questions. People go to Google and other search engines to learn more and get the answers that they are looking for. If you have a carpet cleaning business you can drive a lot of new visitors by answering the questions they have about cleaning carpets. Don’t expect them to ask you about professional cleaning. It will be more typical for people to desperately try to find out what to do with a red wine stain or animal urine on a living room carpet. They might be able to handle this stain by themselves but you won’t lose out by showing them how.
Now you need to think about what kind of questions you can answer. A jeweler should have lots of SEO content about different materials and how to care for them while a carpet cleaner will answer all sorts of questions regarding stains in carpets and upholstery. The answers can be provided on your site or in an online article directory with links pointing to your business.

The more you can support people with information about your area of products or service the better. Google will rank your site as one with relevant information and therefore send more visitors and the visitors will see that you have what they are looking for. It is really that simple but it takes effort and a solid structure for how to build the content of your site. Discuss the layout and navigation with your webmaster and let a professional SEO writer help you analyze what questions your site should answer. This is the recipe for a website with relevant content!

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Posted in SEO, Web Content