No matter what you are dealing with, it is always advisable to stick to the truth in the content you connect your name and brand with. Even for articles that are placed in article directories with links to your site, it is important to be accurate. People are pretty good at detecting lies and exaggerations so many times it is better to state the truth which might be less glorious than the fiction.
Site owners are usually very careful to avoid inaccuracy and they wouldn’t dream about stating false information with all of the problems that this can lead to. Web writers, however, are not always as scrupulous about the truth. There are plenty of SEO writers that simply copy material online and re-write it. It looks good and the reading is easy but the material is copied maybe two or three times which creates a lot of holes and inaccuracy. If the site owner doesn’t catch this he might get into trouble with Google and that is not a damage which is fast and easy to repair.
To make sure that your content is accurate you should work with SEO writers that deliver original texts of high quality. Make it clear that you won’t accept any types of re-writes. It is better to pay a bit more and get the research necessary for an original piece. This content will stay on your site for years to come so make sure that it is correct from the start.
Another area in your site which demands accuracy is your About Us page. This is the page where you tell people who you are and why you are doing what you are doing. This is an excellent opportunity to be creative and interesting but never to fabricate outright lies! Professional web writers know how to compose innovative presentations based on the truth of your career and philosophy. They can also help you look at your About Us page from a new angle with fresh new ideas for how to tell people more about what you can offer.
Accurate but Irrelevant
Finally, there is a type of accuracy which is not good to include in your website and that is the stuff which is true but irrelevant. If you are selling jewelry you want to give important information about the material and certificates but you don’t need to explain everything in detail. People want to know more about reliable certification but without going into the complete history of every Gem Lab in the world. Discuss this with your SEO writer and try to determine which type of information your visitors will be looking for. Give them the accurate details in a relevant way!